Tribe provides a purely self-serve marketplace where brands post requests for either influencer campaigns (promotion to followers) or content campaigns (creation only), and influencers submit paid content that brands can choose to use. The platform emphasizes connecting brands with micro-influencers who already own and use the products being promoted, rather than sending free samples to uncertain matches. Tribe says it works with clients such as Unilever, L'Oréal and Marvel and is generating more than $250,000 worth of branded content every day. The company reports a community of more than 50,000 influencers, with the United Kingdom its largest market and the United States representing about 20% of creators. Founded in Australia in 2015, Tribe plans to expand in the U.S. and invest further in its product following its recent fundraise. Tribe is a platform that connects brands to social media influencers for bespoke marketing campaigns; it was launched late last year by television personality Jules Lund and is led by CEO Anthony Svirskis. The startup reports around 4,500 influencers on the platform servicing roughly 500 brands, including Adidas, Disney, and American Express. Tribe says it is growing 20% month-on-month and surpassed a $1 million annualised run rate five months into trading, having generated revenue from day one. The company’s product is image-platform focused—Instagram accounts for about 80% of campaigns—and targets 20- to 30-year-old consumers across FMCG, fitness, health, lifestyle, and travel verticals. Tribe plans to use the new funding to expand into overseas markets and further develop its technology platform, having hired an analyst to assess potential markets using ten key metrics. Management expects to be active in two or three international markets within the next 12 months and is building strategic variables to approach a Series B within 18 months.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2019