TRIFFT Loyalty offers a proprietary AI-enabled SaaS platform that leverages behavioural signals—referrals, reviews and visit frequency—to deliver personalised experiences, rewards and communications. The platform integrates with Bloomreach, Klaviyo, Shopify and WooCommerce and includes a white-label React Native mobile app deployable in under an hour. TRIFFT targets mid-market and direct-to-consumer brands in retail and hospitality across the UK and Europe and charges only for active loyalty members rather than full database size. The founding team includes former senior leaders from Google, Groupon and Exponea (now Bloomreach), bringing expertise in behavioural data, customer engagement and loyalty design. The company plans to expand into the US, grow its team to 50 by the end of 2025, and add AI capabilities including an automated tool to create tailored loyalty programmes. Financially, TRIFFT raised $550,000 in a pre-seed round and has secured multiple commitments toward a forthcoming seed round.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2025