Trigify.io builds an AI and deep-data analytics platform that generates 'Triggers'—buyer-intent signals drawn from digital platforms, news feeds and job boards—to help sales operations target high-propensity prospects. Founded in 2023 by Max Mitcham and Hugo Millington-Drake, the Welsh firm combines multiple digital signals to prioritise outreach for sales leaders. The product creates actionable prospecting alerts to make outbound sales more targeted and efficient. Trigify is onboarding additional datasets and digital signals as it targets wider sectors. The company has raised up to £1 million in funding from River Capital and Haatch Ventures to support its growth. CEO Max Mitcham said River Capital's connections in data and sales will be invaluable for improving Trigify's AI model for predicting buyer intent. River Capital's fund:AI investment director David Walters noted the platform's potential to transform the outbound sales process and cited go-to-market diligence by Martin Sutton.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2024