TRIP is a rapidly growing functional beverage company offering a line of calming drinks and supplements aimed at helping consumers manage daily stress. Its products are distributed through 10,000 retail doors across the United States—including Target, Whole Foods Market, CVS, and Erewhon—and 50,000 locations globally. The brand has leveraged viral social-media traction, generating roughly 500 million impressions on Instagram and TikTok in the past year. TRIP is on pace to reach $100 million in annual revenue in 2025 and projects $200 million for 2026. The company positions itself at the nexus of two major beverage trends: the shift toward better-for-you, low-sugar drinks and the growing preference for alcohol alternatives, especially among Gen Z. Celebrity advocates and investors have amplified brand awareness, reinforcing TRIP’s lifestyle appeal. Led by CEO and founder Olivia Ferdi, the firm’s mission is to create “a billion moments of calm” for consumers worldwide.

Total raised

$57M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2025