Troovy was founded by Mansi Baranwal and Aditya Mukherjee and has developed a portfolio of clean-label food products for children, including chips, puffs, cookies, milk mixes, and nutrition-focused snacks. The brand positions itself around ingredient transparency and healthier alternatives aimed at balancing taste, convenience, and nutrition. Troovy has pursued rapid growth through D2C channels and plans to expand across ecommerce platforms, quick commerce, and offline retail as part of an omnichannel strategy. The company raised a pre-Series A of about ₹20 crore, followed by a $5 million Series A led by Fireside Ventures and Sharrp Ventures with participation from Spring Marketing Capital and Veltis Capital. It reported revenue of ₹6.05 crore for FY25 and remains in an investment phase focused on brand building, category creation, and consumer acquisition. The current Series B discussions, if completed, would bring significant new capital to support product and distribution expansion.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2026