Truv has built a platform that enables consumers to pull employment and income data and grant financial service providers access to it to better assess creditworthiness. The product is positioned as a complete solution for businesses that need to offer financial products to broad segments with higher accuracy and significantly lower costs than existing offerings. Within two years of founding, Truv covers more than 120M Americans via 50 integrations with payroll providers and over 2,000 custom-built connections to specific employers. The company works with the majority of the top 10 background-screening companies, three of the top 10 largest mortgage lenders, some of the top 20 banks in the US, and has partnered with Experian. The article frames Truv’s technology as essential infrastructure to keep financial services aligned with evolving work patterns (part-time work, multiple income sources, frequent job changes) and to unlock access to products. The author says they led Truv’s Series A to help expand consumer access to financial products and further the company’s growth. Citadel ID offers an API-delivered income and employment verification service that lets consumers authorize access to their employment data for third parties. The company built integrations into payroll managers and works around older login systems to extract verification data; it also serves data via its website. Founder Kirill Klokov, who previously worked at Carta, started the business after encountering difficulty verifying employment and income at scale. Citadel was founded in June 2020, and it shipped its product, signed its first customer, and raised capital all within that year. The startup has around 20 customers today and charges on a per-verification basis; it estimates U.S. market demand for such verifications is in the hundreds of millions per year. Citadel positions its product as a headless/API alternative to legacy services like Equifax’s The Work Number and aims to scale ahead of a future Series A.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2021