tubics is a cloud-based, enterprise-ready SaaS platform that analyzes viewing behaviour across millions of hours of YouTube content to generate data-backed recommendations for video ideation, briefings, optimization, and reporting. Its recommendation engine and Video SEO capabilities are designed to help brands improve organic views and watch time and to optimize both new and legacy video content. The platform aggregates insights from more than 170,000 connected YouTube channels and is used by brands such as Amazon Prime, Henkel, Nestlé, BitPanda, Lancôme, Biotherm, L’Oréal, Samsung and Tommy Hilfiger. Founded in 2017 and headquartered in Vienna, tubics positions itself as a MarTech solution that replaces gut-driven video strategy with transparent, collaborative, data-driven workflows. The company says its approach compounds over time as it tracks customer performance across content. The new funding will be used to further develop the product and to scale sales and marketing efforts.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2022