Wayra Munich
Georg-Brauchle-Ring 50, München, Bayern, 80992, Germany
Overview
Over the last nine years, we have invested more than €49 million from wayra and over €1.9 billion from 3rd parties in helping to scale the global startup ecosystem. We offer to our startups a global network of hubs in the main capitals of 10 countries across Europe and Latin America with cash and business development support. Currently, there are more than 530 active startups in our portfolio; over 130 of them won Telefónica as a client. We access new markets alongside Telefónica and celebrated over 50 meaningful exits and great examples of joint revenue generation.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Communities
- Incubators
- Information Technology
- Innovation Management
- Venture Capital
Investment portfolio
- tubics
Participated · Equity · Jun 2022
tubics is a cloud-based, enterprise-ready SaaS platform that analyzes viewing behaviour across millions of hours of YouTube content to generate data-backed recommendations for video ideation, briefings, optimization, and reporting. Its recommendation engine and Video SEO capabilities are designed to help brands improve organic views and watch time and to optimize both new and legacy video content. The platform aggregates insights from more than 170,000 connected YouTube channels and is used by brands such as Amazon Prime, Henkel, Nestlé, BitPanda, Lancôme, Biotherm, L’Oréal, Samsung and Tommy Hilfiger. Founded in 2017 and headquartered in Vienna, tubics positions itself as a MarTech solution that replaces gut-driven video strategy with transparent, collaborative, data-driven workflows. The company says its approach compounds over time as it tracks customer performance across content. The new funding will be used to further develop the product and to scale sales and marketing efforts.