TVTY has developed a platform that lets advertisers instantly launch digital marketing campaigns triggered by offline events such as TV shows, commercials, sports events and weather. Its proprietary technology monitors and reacts to more than one million triggers and the company offers a "Universal Trigger" product that can use any public or private data feed to launch hyper-targeted campaigns. Example data-driven triggers include real-time flight information, stock levels, box-office sales and public transport delays. TVTY is used by brands and agencies in more than 40 countries, including Sony, Intel, Tesco, O2, GSK, Volkswagen and Nationwide. The company says it will use the new capital to increase R&D headcount and to grow customer success teams across the U.K., U.S. and France to accelerate growth. Financially, TVTY raised a further $6.7M in this round and had previously raised $6.85M, including a $4.5M round in 2014. TVTY provides an API that lets advertisers bridge TV campaigns and events with web ads, timing online ad launches to what’s airing on TV. The company monitors hundreds of TV channels and maintains an ad database to detect when a particular ad is playing in a fraction of a second. Its platform can track competitors’ ads and trigger retaliatory web ads in real time. TVTY plans to extend its tracking to events, with a focus on live moments such as World Cup goals and the Academy Awards. The startup will soon open an office in the U.S. to attract American advertisers. Financially, TVTY raised $4.5 million in the latest financing and has raised $6.80 million to date.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2016