Ugaoo is a category-creating urban gardening company that offers 1,500+ SKUs across live plants, vegetable and flower seeds, soils and fertilisers, pots and planters, gardening tools and gifting options. The company operates a 25-acre farm in Talegaon (on the outskirts of Pune) with greenhouses and horticulture specialists, leveraging a backward-integrated supply chain to cultivate plants in-house and maintain quality control. Ugaoo has achieved over 1 million orders in the past three years and reports an annual recurring revenue (ARR) of over INR 100 crores. It aims to scale production to 5 lakh plants per month and expand production capacity to 100 acres within the next two years. Ugaoo plans to broaden product offerings by partnering with international plant suppliers, introduce exotic and premium plant-care products, and continue enhancing its core digital business. The company also intends to expand regional fulfilment centres, grow its team, and open 80 retail stores by FY 2030 across the top 10 Indian cities. Ugaoo is a D2C home gardening brand offering live indoor plants, planters, kitchen-garden seeds and plant-care items via its site and marketplaces like Amazon and Flipkart. Founded in 2015 by Siddhant Bhalinge and based in Pune, the company has fulfilled over 1,000,000 orders in the past six years. The startup plans to use the fresh capital to expand regional presence with centers and garden hubs in Bangalore, Delhi and Kolkata and to collaborate with international plant companies to introduce a broader range of colorful plants and premium plant-care items. Ugaoo aims to deliver at least 500,000 plants per month by the end of next year. To address online-gardening fulfilment challenges it has developed jam-filled soil blends and reusable, robust packaging that can withstand a 50 kg payload and 8–10 days in transit. Its distribution strategy combines direct e-commerce sales with presence on major marketplaces to reach urban customers.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2024