Umamicart operates an online Asian grocer and delivery service offering curated pantry staples, fresh products, recipe inspirations and occasion-specific cooking kits. The company was launched in March by CEO Andrea Xu and co-founder Will Nichols. It offers same-day delivery in New York City and next-day delivery to ZIP codes across greater New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Delaware, Virginia, Maryland and Washington, D.C., and plans a mobile app. Umamicart carries more than 3,000 products and curates brands and staples for home cooks, including fresh items preferred for Asian cooking. The business reports 313% quarter-to-quarter web traffic growth since launch and is growing 20–30% month over month. The company intends to use new capital to expand delivery range, grow the team, broaden its product catalog (including more Southeast Asian offerings) and add more recipes.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2021