UniQlick offers On Demand, a modular workflow solution that automates the majority of digital advertising campaign tasks and centralizes campaign administration to address China’s fragmented digital-advertising standards. The platform is neutral on the buy side, designed to plug into existing systems and work alongside multiple third‑party partners with minimal training. On Demand tracks data across multiple channels and campaigns, helping agencies and advertisers overcome data silos and prepare for a real-time bidding future. UniQlick plans to upgrade its network infrastructure and add real-time analytics capabilities to enable timelier decision‑making. The company aims to accelerate the rollout of real-time features, including analytics and real-time bidding, combined with attribution modeling and algorithms. UniQlick launched in 2010 and targets the operational challenges of agencies and advertisers in China’s complex market.

Total raised

$5M

Funding rounds

1

Latest round

Series B

Latest activity

Nov 2012