Mustang Ventures
Lane 25, Shan Xi Road (South) Block 12, Unit 203-206, Shanghai, 200020, China
Overview
Mustang Ventures is a China-focused venture firm investing in early stage companies that leverage China's large pool of intellectual talent, burgeoning domestic market, attractive cost structure, and / or proven export capability. The team combines local investment experience, senior operating leadership and a global network that leverage to help guide strong entrepreneurs to market success. They work closely with their portfolio companies in all aspects of company building. From conceptualization of an idea to building a large and profitable business, they rely on operational and investment expertise to work with entrepreneurs in building world class organizations.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Biotechnology
- E-Commerce
- Venture Capital
Investment portfolio
- UniQlick
Led · Series B · Nov 2012
UniQlick offers On Demand, a modular workflow solution that automates the majority of digital advertising campaign tasks and centralizes campaign administration to address China’s fragmented digital-advertising standards. The platform is neutral on the buy side, designed to plug into existing systems and work alongside multiple third‑party partners with minimal training. On Demand tracks data across multiple channels and campaigns, helping agencies and advertisers overcome data silos and prepare for a real-time bidding future. UniQlick plans to upgrade its network infrastructure and add real-time analytics capabilities to enable timelier decision‑making. The company aims to accelerate the rollout of real-time features, including analytics and real-time bidding, combined with attribution modeling and algorithms. UniQlick launched in 2010 and targets the operational challenges of agencies and advertisers in China’s complex market.
Team
No current team members are available.