Unruly is a social video advertising company that creates and distributes social video campaigns for global brands, including Evian's 'Roller Babies' and Old Spice's 'Man Your Man Could Smell Like'. The company runs video players wrapped in JavaScript and distributes campaigns across bloggers and social channels. It plans to use new funding to grow internationally and aims to become the dominant player in every major advertising territory within the next two years. Financially, Unruly reports a revenue run-rate approaching $50 million, with 2011 full-year revenue of $25 million, and has been profitable since 2009. The firm has about 100 staff across nine offices and says it is doubling in size each year. The broader social video market is expanding rapidly—campaigns generated 2.7 billion views in 2010, more than 8 billion in 2011, and were predicted to reach 20 billion views in 2012—supporting the company's expansion plans.

Total raised

$25M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2012