Upflowy is a Sydney-based no-code platform that lets businesses build drag-and-drop user flows, run A/B tests and personalize web and mobile signup experiences without engineering support. Founded in 2020 by Guillaume Ang, Matthew Browne and Alexandre Girard, the startup targets marketers and entrepreneurs seeking higher conversion rates. The product emphasizes data visualization and experimentation to surface drop-off points and optimize sign-up flows. Hundreds of businesses across B2B tech, SaaS, healthcare and B2C (including fashion and a national sports team) now use Upflowy. The company reports recent improvements including a 40% rise in activation rates and a doubling of its monthly user base, alongside better weekly user growth. Upflowy plans to use new funding to develop predictive personalization and other data-science-driven features, grow headcount to over 30 full-time employees, and establish a U.S. base.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2022