Counterpart Ventures
500 3rd Street Suite 240, San Francisco, California, 94107, United States
Overview
Counterpart Ventures is a life cycle VC fund, focused on investing in authentic relationships and built on implicit trust with its founders. It invests in B2B SaaS, mobility, and marketplace technologies that target nontrivial problems or fill missing gaps in large markets. The company was founded in 2018 and is based in San Francisco, California.
- Total investments
- 15
- Lead investments
- 3
- Investments · 12mo
- 1
- Active investors
- 2
Sector focus
- Finance
- Financial Services
- SaaS
- Venture Capital
Investment portfolio
- GrailPay
Participated · Series A · Jun 2026
GrailPay builds payments infrastructure focused on establishing certainty and trust for instant, agentic business payments. Its Account Intelligence product performs risk scoring of bank accounts without requiring open banking, and its Transaction Intelligence product is designed to accelerate payments. The company says it is already processing billions of dollars of business payments volume, growing that volume 20x over the past year. GrailPay plans product releases to enable new forms of commerce that were previously impractical, and is using its recent financing to further develop its offerings and scale operations. Financially, the company has raised over $17M to date, including a $10.5M Series A led by MissionOG.
- Arintra
Participated · Series A · Aug 2025
Arintra offers a GenAI-native platform that combines large language models with clinical knowledge graphs to interpret patient charts in context and apply specialty-specific coding guidelines. Every code the platform generates is fully explainable and auditable to build trust in high-stakes healthcare settings. The product integrates natively with Electronic Health Record systems including Epic and Athena and is designed to operate almost invisibly within existing clinical workflows. Leadership includes CEO Nitesh Shroff and CTO Preeti Bhargava. The company intends to use recent funding to accelerate product development and scale its team. Arintra also plans to open a new Bay Area headquarters to meet rising demand. Arintra builds a proprietary AI-driven platform that fully automates the majority of medical coding generation with no human intervention, using models built on top of open-source large language models. The product integrates without changing existing workflows for patients, clinicians, coders, or payers, enabling seamless deployment into hospital billing processes. Arintra’s models are trained on proprietary datasets and are designed to reduce claim denials, under-coding, and long receivable cycles, materially improving hospital revenue and cash flow. The founders, Nitesh and Preeti, hold PhDs (computer vision and computer science) from the University of Maryland and developed the platform over the past two years. The company targets a large, vertical market: US medical coding inefficiencies that the article estimates cost hospitals over $100 billion annually amid ~5 billion claims per year. Arintra builds an AI-powered assistant that automates clinical documentation and billing to help doctors save time and increase revenue. The product targets physician workflow by reducing administrative burden through automated documentation and billing processes. The team combines medical experts and AI specialists to develop the assistant. Arintra reports partnerships with 30+ healthcare organizations. The company states a mission to create the world’s most intelligent assistant for doctors and is positioning to scale that capability. It recently announced accelerator backing from Y Combinator.
- Lily AI
Participated · Series B · Mar 2024
Lily AI provides a retail AI platform that leverages generative AI, computer vision, natural language processing, and machine and deep learning to bridge merchant-speak and customer-speak. The platform interoperates with eCommerce, marketplace, and product management systems to optimize existing technology investments and lift revenue through better product attribution, descriptions, discovery, and conversion. Lily AI serves retailers and brands including Macy’s, Bloomingdale’s, J.Crew, ThredUP, Abercrombie & Fitch, ALC, Living Spaces, and Arhaus. Led by CEO Purva Gupta, the female-founded company focuses on injecting human-centered language throughout the retail ecosystem. The company plans to use the new funding to extend its leadership into international markets, expand social and eCommerce platform integrations, and accelerate its engineering team to ship enterprise-grade AI solutions across the retail value chain. To date the firm has raised $62M in total capital. Lily AI offers a plug-in, SaaS product that trains algorithms on curated product taxonomies and customer interactions to improve onsite search, recommendations and discovery carousels. The company builds detailed product attribute data (style, fit, occasion, etc.) with a team of fashion, home and beauty experts to convert attributes into a mathematical language for its models. Lily emphasizes configurability and a privacy-preserving approach, avoiding names, addresses and transaction data in favor of anonymized user interactions. It pivoted from a consumer-facing app to an enterprise-focused solution and now serves customers including Macy’s, The Gap (and its brands), Bloomingdale’s and thredUP. Lily declined to disclose revenue figures; the company has 87 employees and says it is well-positioned to expand despite macroeconomic headwinds. Product and roadmap plans include expanding into enterprise and mid-market retail e-commerce across home, beauty and fashion, extending the solution deeper into the retail stack, and building a richer analytics suite for customers. Lily AI develops deep‑learning software that extracts rich product attributes from retailer catalogs and combines them with hashed customer data to predict individual customers’ affinities. The platform maps traits like style, fit and occasion to create personalized recommendations intended to increase conversion and spend. Co‑founders Purva Gupta and Sowmiya Chocka Narayanan pivoted the company from a consumer iOS app to an enterprise product in early 2018. Lily charges customers on a volume basis and its website claims a 10x ROI on customer spend; the CEO also says 100% of customers have seen a step gain in metrics. The company plans to use the new capital to accelerate development and adoption of its e‑commerce recommendation technology. The approach emphasizes privacy through use of hashed customer data and is framed around an empathy‑driven product philosophy.
- RemoFirst
Participated · Series A · Mar 2024
Remofirst provides employer-of-record services that allow companies to hire employees and contractors in over 180 countries without creating local entities. The platform handles payroll, taxes, employment, compliance, work equipment, compensation planning and offers health, dental and vision insurance. Remofirst targets small- and medium-sized businesses while saying it can serve clients of all sizes; it reports thousands of customers, including Zocdoc, the World Health Organization and Mastercard. The company claims fees starting at $199 per month for employees and $25 per month for contractors, positioning itself as significantly more affordable than competitors. Remofirst attributes its lower pricing to backend efficiencies and partnering with in-country legal experts rather than setting up local entities. Its annual recurring revenue (ARR) has grown 10x since a $14.1 million seed round in September 2022, though the company declined to disclose hard revenue figures. Remofirst plans to use new capital to significantly expand its international presence, including in the United Kingdom. Remofirst provides employer-of-record services that let companies build global remote teams across 150 countries, handling onboarding, payroll, benefits, taxes and local compliance. The company was founded in 2021 by Nurasyl Serik and Volodymyr Fedoriv and is based in San Francisco, CA. Remofirst serves clients including Fortune 500 companies and leading startups. It became fully profitable in less than a year after its early financing. The company intends to use new funds to expand its team and extend its business reach. No other financial metrics were disclosed in the article.
- Oxide Computer Company
Participated · Series A · Oct 2023
Founded in 2019, Oxide Computer Company designs and manufactures the Oxide Cloud Computer, a vertically integrated rack that combines purpose-built hardware with open-source software to give enterprises a modern cloud experience on-premises. The system provides self-service provisioning, API control, and hyperscaler-grade performance while allowing customers to retain data sovereignty and achieve better economics than public cloud offerings. Oxide’s approach eliminates the patchwork of servers, networking gear, and management software that enterprises traditionally piece together. With its latest capital, the company plans to broaden its product roadmap, scale manufacturing capacity, and deepen customer support worldwide. Executives emphasize long-term reliability and security as key differentiators for infrastructure buyers who make decade-long deployment decisions. Oxide counts enterprise customers across multiple industries and positions its platform as a category-defining shift in on-prem compute. The company is headquartered in Emeryville, California and is backed by several top-tier venture investors.