UPFRONT is a fintech startup founded in May 2025 by Anas Qudah, Abdullah Alghadouni, and Mahmoud Abdel-Fattah Moursy to tackle cash-flow inefficiencies facing small and medium-sized businesses in MENA. Its cloud platform integrates with existing accounting software to deliver real-time financial analytics, automate receivables, orchestrate payments, and free up working capital, thereby shrinking Days Sales Outstanding. The product blends revenue-based financing, payment orchestration, and accounts-receivable automation into a single financial operating system. UPFRONT has already secured a strategic partnership with embedded-finance provider CredibleX to access flexible capital structures for clients. The company is operational in the UAE and plans to enter Saudi Arabia next. Fresh funding will be used to scale engineering and go-to-market teams and to build infrastructure aimed at closing the region’s estimated $250 billion SMB funding gap.

Total raised

$10M

Funding rounds

2

Latest round

Seed

Latest activity

Oct 2025