Participated · Series B · Jan 2026

Founded in 2018, Saudi-based Rewaa develops a cloud platform that unifies accounting, inventory, and sales data so merchants can manage both in-store and online operations in real time. The software functions as a point-of-sale system while providing centralized dashboards that cut operational workload and improve efficiency for small and medium-sized retailers. By integrating physical and digital channels, Rewaa helps merchants scale without adding back-office complexity. The company is layering AI into its retail management tools to deliver smarter inventory decisions and sales insights. Proceeds from its latest financing will accelerate these AI capabilities and widen service coverage across Saudi Arabia. Rewaa’s Series B round brings in $45 million of fresh capital, giving the company resources for its next phase of growth. No revenue or user figures were disclosed, but the sizable round signals growing market traction.

Led · Seed · Oct 2025

UPFRONT is a fintech startup founded in May 2025 by Anas Qudah, Abdullah Alghadouni, and Mahmoud Abdel-Fattah Moursy to tackle cash-flow inefficiencies facing small and medium-sized businesses in MENA. Its cloud platform integrates with existing accounting software to deliver real-time financial analytics, automate receivables, orchestrate payments, and free up working capital, thereby shrinking Days Sales Outstanding. The product blends revenue-based financing, payment orchestration, and accounts-receivable automation into a single financial operating system. UPFRONT has already secured a strategic partnership with embedded-finance provider CredibleX to access flexible capital structures for clients. The company is operational in the UAE and plans to enter Saudi Arabia next. Fresh funding will be used to scale engineering and go-to-market teams and to build infrastructure aimed at closing the region’s estimated $250 billion SMB funding gap.

Participated · Seed · Jan 2016

Noodle Markets is a New York-based edtech startup that operates a K-12 procurement marketplace connecting school districts and education agencies with sellers of educational tools. Led by CEO Nicole Neal, the platform currently allows K-12 vendors to create free product and service profiles and is planned to open to K-12 educators in early 2016. The company secured $3M in funding led by Rethink Education with participation from Palm Ventures. Rick Segal, co-founder and managing partner at Rethink, joined Noodle Markets' board in conjunction with the financing. Noodle Markets intends to use the funds to further develop its platform and to build out its sales and customer success teams. The company is the third founded under The Noodle Companies, run by education entrepreneur John Katzman, who previously founded The Princeton Review and 2U.

Participated · Equity · Sep 2015

ApprenNet offers an apprenticeship-style web and mobile platform that enables practice-based learning for both soft skills and hands-on technical training. Employers and educators use the platform to enhance critical thinking, communication and hands-on skills across their organizations. The company’s patent-pending technology supports individual practice, peer review, expert coaching and performance analytics and was developed through research funded by the National Science Foundation. ApprenNet is led by CEO Paul Freedman and is based in Philadelphia, PA. The company announced a merger with Handsfree Learning in July 2015. Financially, ApprenNet closed a $1.8 million first round of financing.

Participated · Series C · Jan 2015

Ascentis provides a comprehensive, end-to-end SaaS suite of HR, benefits, payroll, timekeeping and talent management products, including recruiting, HRIS, online payroll, and learning and performance modules. Its integrated platform automates HR and payroll processes, supports electronic submissions to insurance carriers, and offers employee and manager self-service with reporting. The company serves more than 1,000 customers throughout the U.S. and Canada, targeting mid-market organizations that need scalable HCM functionality. Ascentis positions one-point-of-data-entry to keep employee information accurate and support paperless open enrollment. The company plans to use its recent financing to fuel product innovation and drive new growth initiatives. Management changes tied to the transaction include the appointment of Brian Provost, an Executive‑in‑Residence with Summit Partners, as CEO. Following the recapitalization, Catalyst Investors will exit and Palm Ventures will remain a minority shareholder. Ascentis provides software-as-a-service human resources software, online payroll services and human capital management (HCM) solutions designed to automate HR and payroll processes. Its product set covers benefits management, compliance, online open enrollment, time and attendance, real-time payroll processing, tax filing, applicant tracking, employee and manager self-service, and reporting. The company said it will use the new funding to grow the business and develop innovative HCM products. The company is led by CEO DJ Chhabra and is based in San Mateo, Calif. Ascentis is backed by Palm Ventures in addition to the lead investor in the recent round. The financing was reported on 22/01/2015.