Kontagent offers a real-time analytics platform that gives Facebook app developers, game studios, and publishers detailed demographic and engagement data. The company expanded beyond Facebook to track web and mobile apps with its kSuite product, enabling developers to optimize advertising, virality, in-app mechanics, virtual goods, and currency monetization. Kontagent is an fbFund winner and its platform tracks over 1,000 applications, more than 150 million monthly active users, and handles over 1 billion messages per day. Its client roster includes EA, Warner Brothers, Popcap, Ubisoft, Gaia, and A&E. The startup says it will use new funding to support research and development, expand into mobile, and further develop data mining and predictive analytics capabilities. To date the company has raised $18 million in funding. Kontagent offers a Facebook-focused analytics platform that reports demographics (geography, age, gender), user engagement times, social interaction and other variables for app developers and publishers. The product includes A/B testing across viral channels inside Facebook (buttons, invites, notifications) and viral optimization tools to track application virality. Kontagent also delivers analytics to iPhone and web applications using Facebook Connect. The company reports its analytics currently track over 60 million monthly active users. Kontagent is an fbFund winner and is using new capital to build out sales and marketing as well as research and development. It is actively hiring and expanding engineering, sales and marketing teams in its San Francisco and Toronto offices. Kontagent provides a Facebook analytics platform that delivers detailed demographics and behavioral metrics for app developers and publishers. Its platform reports demographics by geographic location, age group, gender, engagement times, social interaction and other variables. Kontagent offers A/B testing across viral channels (buttons, invites, notifications), viral optimization tools, and supports iPhone and web applications via Facebook Connect. The service is widely used in the gaming sector and is currently tracking over 50 million monthly active users with its analytics. The company has attracted casual and social game developers by showing traffic and behavior across small features such as notifications and invites. Kontagent recently raised $1 million from angel investors and had previously raised $250,000 from the Facebook Fund. The company aims to capitalize on continued growth in casual and social gaming on Facebook.

Total raised

$18M

Funding rounds

3

Latest round

Series B

Latest activity

Nov 2011