UpTo is a mobile calendar and social event-planning app that launched in early 2012 and is based in Detroit. The app syncs with native calendars like Google Calendar and Outlook, integrates Facebook Events, and lets users add friends, form shareable groups, comment and like events. It offers more than 5,000 public event streams and a platform for local businesses, teams and venues to add or import calendars and stream them to users and websites. Users can follow streams (teams, venues, bars, clubs), add events to their calendars, tag shares (e.g., #fb), and curate their feed by hiding irrelevant events. The company says customers using the platform include the Cleveland Cavaliers, Ticketmaster and the state of Michigan. UpTo plans to scale its platform among businesses and local partners to expand its stream offerings and reach. UpTo is a Detroit-based event-stream platform led by co-founder Greg Schwartz. The product lets users follow and curate feeds made up of friends' shared plans, public event streams (from schools, teams, local businesses and student groups) and the user's own calendar. Organizations can publish their calendars as social streams that users follow on UpTo and can embed those streams directly into websites. Users discover streams by location, likes and interests, and the mobile app is available free on iOS and Android. The company plans to use new capital to hire in marketing and business development, expand its partnership program and continue building out its mobile and web platform. The article notes the company raised an additional $1.5M in a second funding round. UpTo is an iPhone app that layers social sharing on top of the native iPhone calendar, syncing events both ways and setting imported calendar events as private by default. The product surfaces what friends, family, and coworkers plan to do in the near future, and adds calendar streams for sports teams, industry events, and organizations to populate new users' calendars. The app emphasizes seeing availability and upcoming activity for people and groups, making it simple to browse forthcoming events. UpTo is a free download and has been focusing on user acquisition, adding 55,000 users in the last three months and expecting that number to rise after being featured by Apple. The company plans monetization through intent-based advertising, affiliate revenue from ticket purchases, and potential software-as-a-service offerings for organizations. UpTo is Detroit-based, led by CEO Greg Schwartz, and is preparing a fully native Android launch next month.

Total raised

$3M

Funding rounds

3

Latest round

Series A

Latest activity

Jul 2013