Urban Remedy produces certified organic, non-GMO Project Verified, gluten-free ready-to-eat meals, snacks and cold-pressed juices. The company was founded in 2009 by licensed acupuncturist Neka Pasquale and is based in Point Richmond, Calif. Its products are sold through 270 grocery kiosks in 21 states, online for nationwide delivery, and at Whole Foods and Safeway. Urban Remedy closed an $18M Series D to support growth. The company intends to use the funds to expand operations, improve manufacturing efficiencies, and increase consumer awareness through digital marketing investments. Urban Remedy produces plant-based, organic, non-GMO, ultra-fresh ready-to-eat meals, snacks, and cold-pressed juices. Founded in 2009 by licensed acupuncturist Neka Pasquale and headquartered in Point Richmond, California, the company ships nationally and operates 13 retail locations plus 30 Whole Foods kiosks across California. Its multi-channel go-to-market includes retail stores, branded kiosks, and direct-to-consumer delivery. The company reports two consecutive years of over 100% revenue growth. Urban Remedy says it is on a mission to reimagine the industrialized food system and make fresh, clean food more accessible. Leadership notes scaling a high-quality fresh food business is challenging and the company is partnering with investors and industry leaders to accelerate growth. Urban Remedy produces certified-organic, vegan, raw meals, snacks and premium juices and offers juice cleanse plans and meal drinks. It sells direct-to-consumer via online and mobile orders and through a limited number of Urban Remedy branded storefronts. The company was founded by Neka Pasquale and is led by CEO Paul Coletta. Urban Remedy plans to use newly raised capital to open a manufacturing facility in Point Richmond, Calif., and to hire e-commerce and food staff. Management also intends to increase marketing initiatives and expand its nationwide storefront footprint. The business model centers on prepared organic foods and direct delivery with a retail presence. Urban Remedy is a Los Angeles-based provider of fresh-pressed juice and nutrition-based drinks, snacks, and meals. Its offerings include hand-pressed, raw, organic fruit and vegetable juices; snacks that are gluten-, grain-, white-sugar- and dairy-free; and meal replacements formulated to deliver protein, fruits and vegetables. The company was founded by CEO Neka Pasquale, a certified Traditional Chinese Nutritionist, acupuncturist, healer, and entrepreneur. Urban Remedy targets consumers who are lacking weekly nutrition or who feel tired, ill, stressed, overweight, or overloaded from rich foods and alcohol. By the time of the article the company had launched nationally. The article reports the company raised $1M in seed funding.

Total raised

$41M

Funding rounds

4

Latest round

Series D

Latest activity

Jul 2021