Userlane is a German digital adoption platform launched in 2015 that delivers interactive in-app tutorials, real-time contextual support, direct in-app communication, and transparent user analytics to help users operate enterprise software without formal training. The platform emphasizes easy accessibility and seamless software experiences for employees and clients. Userlane says it has continued to scale its business and grow its team over the last year. The company reports over 200 customers globally. With the financing from CIBC Innovation Banking, Userlane plans to expand its suite of products and add mission-critical features for existing customers. The company is backed by Five Elms Capital and other investors, and founder & CEO Hartmut Hahn emphasized the funding will support its mission and market positioning. Userlane builds interactive in-app tutorials and real-time contextual support to accelerate enterprise software adoption. The company helps employees become familiar with new software and reduces demand on support teams. It plans to use new funding to expand across Europe and into the US. Userlane was founded in 2015 and is based in Munich. It serves roughly 200 customers, including Celonis, Personio, Freighthub, Beiersdorf, Linde, and Allianz. CEO Harmut Hahn says customers are introducing more software to manage a distributed, remote workforce and rely on Userlane to speed adoption and handle increased support demand. Userlane provides a navigation system for software that allows users to understand and operate applications without formal training. The company is based in Munich, Germany, and was founded by Felix Eichler, Kajetan Uhlig and Hartmut Hahn. Userlane's platform has been adopted by large corporations such as Allianz, Deutsche Telekom and LBS, and by public institutions including the City of Munich. Software companies like Celonis and Shore have integrated the platform to onboard and guide their users. The company secured €4m in Series A funding and will use the funds to expand and further develop its product. The financing is intended to support growth and product development across its enterprise and software-partner use cases. Userlane provides a SaaS-based navigation system that guides users through complex web-based software via interactive, step-by-step in-app guides. Its guides can be implemented on top of existing web-based applications and e-commerce sites and show users in real time where to click next and how to optimally reach the destination. The technology integrates directly into the application so users receive interactive guidance while they are already working in the software. Use cases include software training automation for numerous SaaS and e-commerce companies as well as several international enterprises. The company was co-founded by Felix Eichler, Kajetan Uhlig and Hartmut Hahn, who serves as Founder and Managing Director. Userlane closed a seed funding round of undisclosed amount.

Total raised

$16M

Funding rounds

4

Latest round

Series B

Latest activity

Jul 2020