Valoreo acquires, operates and scales e-commerce brands across Latin America using technology-driven integration processes and tailored fulfillment capabilities. The company sells on marketplaces including Mercado Libre and Amazon and has operations in Mexico, Brazil and Colombia. It has completed acquisitions of more than 25 local brands across categories including Beauty & Personal Care, Baby, Fitness and Household. Founded in late 2020, Valoreo raised seed and Series A capital from investors including KASZEK, Upper90, Presight Capital, Kingsway Capital and FJ Labs. The company completed an $80m Series B led by L Catterton’s Latin America fund. Proceeds will be used to accelerate acquisitions, enhance its technology platform, drive geographic expansion, and accelerate organic growth of its existing brand portfolio. Valoreo acquires merchants that operate their own brands and scales them through centralized operations, focusing on sellers on Amazon and Mercado Libre. The company targets category-leading products and also develops brands in-house to broaden its offering for Latin American consumers. Valoreo says its model is tailored to the specific needs of the Latin American market and aims to bring better products at more affordable prices. Founded in late 2020 and based in Mexico City, the startup has grown to more than 100 employees and completed multiple local acquisitions across beauty, fitness and home goods. Financially, Valoreo has closed a $30M Series A and previously secured $50M in a mix of debt and equity; including debt, it has secured $80M since inception. The company plans to use the new capital mostly to continue acquiring e-commerce brands across Mexico, Brazil and Colombia and to expand hiring. Valoreo acquires, operates and scales e-commerce merchants that sell on marketplaces such as Mercado Libre, Amazon and Linio, and also develops brands in-house. The company targets category-leading products with growth potential and typically buys majority stakes using upfront cash plus a profit‑share component. Valoreo says it can move from initial contact to payout in under five weeks and deploys specialists in digital marketing and supply chain to grow acquired brands. Founded in late 2020, the startup has a team of about 10 and recently closed a large seed financing. It plans to use the new capital to acquire and develop brands, expand its infrastructure and operations, and grow its team. Valoreo is currently focused on Mexico and Brazil with planned expansion into other Latin American countries such as Colombia.

Total raised

$160M

Funding rounds

4

Latest round

Series B

Latest activity

Feb 2022