Vanity Wagon operates a clean-beauty marketplace offering non-toxic and cruelty-free beauty and personal care products. Launched in 2018 and based in Delhi, the platform carries over 150 brands and services 50,000 pin codes across India. The company raised Rs 5.5 crore in a pre-Series A round to fund its next growth phase. Management plans to use the capital to strengthen technology and marketing, pursue private-label acquisitions, and support international expansion. CEO Prateek Ruhail said consumer demand for non-toxic products is driving category growth, and leadership expects Vanity Wagon to become a dominant marketplace in the next 2–3 years. Investors have pointed to robust D2C and online-commerce tailwinds as supporting the company’s expansion.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2021