Vegrow is an Indian business-to-business marketplace that connects buyers and sellers of fruit. The company operates a B2B platform focused on fresh fruit trade. The startup is three years old. It announced a $46 million Series C funding round led by GIC. GIC’s participation marks the Singapore sovereign wealth fund’s entry into India’s agritech and B2B market. The article does not disclose revenue, user metrics, other investors, or future plans. Vegrow operates a B2B marketplace for fruits that matches demand and supply across multiple channels. It aggregates wholesalers, semi-wholesalers, modern trade and general trade on the demand side and sources from 20,000+ farmers. The company digitally engages farmers through a community advisory approach across 400+ production pockets and processes more than 200 tons of fruits daily. Vegrow aggregates demand in about 100 cities. It plans to use new funding to expand into more demand centers, establish its presence across supply micro-pockets, and grow its product, engineering and support talent pool. Co-founded in 2020 by IIT alumni Praneeth Kumar, Mrudhukar Batchu, Kiran Naik and Shobhit Jain, the company is focused on scaling its marketplace infrastructure. Vegrow is a B2B marketplace for fruits and high-value vegetables that powers farm discovery, produce quality profiling, market intelligence and smart matchmaking between farm-level inventory and customer requirements. The founders are IIT alumni Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu, and Kiran Naik, who bring agri expertise and marketplace experience from firms such as ITC, Urban Company and Chronus. Established in 2020, the company has scaled rapidly among farmers and B2B customers, reporting nearly 20x top-line growth and a presence in over 30 cities. Vegrow is initially focusing on the $50 billion fruits and high-value vegetables segment within India’s large B2B agri market. With the new funding, the company plans to expand to 100 cities, invest in technology, and launch new products to deepen its product value chains. Vegrow aims to build the world’s biggest asset-light farm by partnering with small farms on a profit-sharing model. The company provides technology-enabled services across the farming cycle, including crop planning, access to quality inputs, monitoring adherence to best practices, and selling harvests to appropriate buyers. Its platform is designed to increase farmers’ net earnings by optimizing operations and market access. Vegrow was founded in April this year by Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu and Kiran Naik and is based in Bengaluru. The company has raised $2.5 million in seed funding led by Matrix Partners India and Ankur Capital. The article does not disclose revenue or user metrics.

Total raised

$87M

Funding rounds

4

Latest round

Series C

Latest activity

Dec 2023