Velites, founded in Navarra, designs and sells functional-fitness gear ranging from premium jump ropes to its recently launched Holo apparel line and Hybrid training shoes. The company has forged strategic partnerships with Hyrox and CrossFit and now counts more than 3,000 affiliated gyms worldwide. Moving beyond e-commerce, Velites opened its first physical flagship in Madrid’s Príncipe Pío district to deepen its retail footprint. The team has grown to over forty employees and was recently strengthened by the hire of former Thomson Reuters executive Mikel Satrustegi as director of the CEO’s office to professionalize internal operations. Velites pursues an aspirational, community-centric growth model that invites customers to become investors and brand ambassadors. Financially, the firm is in the midst of a €4 million fundraising effort, of which €3.3 million has already been secured. The fresh capital is earmarked to accelerate global expansion and broaden product lines.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2026