Vendasta operates an end-to-end ecommerce platform that supplies channel partners—marketing agencies, media companies, MSPs, ISVs, and VARs—with tools to market, sell, bill, fulfill, and deliver digital solutions to SMBs. Its platform includes marketing automation, CRM, order and billing management, payments and collections, fulfillment management, and a wholesale solutions marketplace covering advertising, content & experience, insurance, listings, reputation, SEO, social, and websites. The company serves 50,000+ registered channel partners who work with more than five million SMBs worldwide and reported annual recurring revenue of more than $50 million. Vendasta is based in Saskatoon, Saskatchewan, Canada, was founded in 2008, employs more than 500 people, and plans to hire up to 150 additional employees. COVID-19 accelerated SMB adoption of digital technology, driving strong growth through 2020 and 2021, and Vendasta intends to use new financing to further accelerate its sales growth and overall pace of growth. The company positions its platform as a de facto operating system for small businesses and the technology providers serving them. Vendasta is a Saskatoon-based B2B cloud commerce platform founded in 2008 that helps local businesses with their digital needs via a white‑label offering sold through channel partners such as agencies, broadcasters, publishers, banks, and telecoms. The platform lets partners brand Vendasta’s software as their own and provide local businesses with re‑sellable products and services, including a product suite and a Marketplace. Vendasta currently has a team of 285 and plans to grow to more than 650 employees in Saskatoon over the next three years. The company raised CAD 40 million in private equity growth funding to enhance the Vendasta Platform, its product suite and Marketplace solutions and to support channel expansion. Vendasta has raised more than CAD 57 million to date and previously received CAD 3.3 million from the federal WINN Initiative to support international market expansion. The company plans to expand into new channels including banks, telcos, and insurance as it scales. Vendasta Technologies offers a white‑label platform (Partner Center) that enables marketing agencies and media companies to sell digital‑marketing and reputation‑management solutions to local SMBs. The company is building an integrated cloud marketplace to aggregate third‑party applications and expand partner offerings. Planned additions include custom websites, Facebook advertising, e‑commerce and billing infrastructure so partners can assemble full operational‑solution bundles for their SMB clients. Vendasta has delivered software to more than 550 partners and employs more than 200 people. Founded in Saskatoon in 2008, the company expects the project to create 25 high‑quality jobs and 26 additional specialized positions, mostly in Saskatoon. Vendasta was ranked 49th on Deloitte’s Technology Fast 50 in 2016 and 42nd on the PROFIT 500, and the recent funding is intended to accelerate commercialization and market penetration. VendAsta Technologies is a Saskatoon, Canada-based provider of white-label digital brand management solutions. Led by CEO Brendan King, the company sells white-label platforms to media companies that work with local businesses, including online directional media companies, newspapers, broadcasters, SEO services, certified marketing representatives, web hosting providers, and interactive agencies. Its reputation and presence management platform includes Reputation Monitoring, Brand Analytics, Presence Builder, Social Marketing lead-generation tools and Concierge CRM platforms to help manage and sell digital products. VendAsta raised $8.25M in funding, with backers that included Vanedge Capital and BDC Venture Capital. The company said it will use the funding to accelerate platform development and provide additional support.

Total raised

$151M

Funding rounds

4

Latest round

Equity

Latest activity

May 2021