Vetted operates an AI-powered platform and browser extension that aggregates reviews from sources like Wirecutter, Reddit and YouTube, ranks products across more than 10,000 factors, and compares prices across merchants. The company uses named-entity recognition, sentiment analysis and vectorization to group and summarize product knowledge, and maintains a team of 30 product experts to validate results. Vetted rebranded from Lustre and launched its platform broadly while reporting that users who previously used the product purchased a suggested item 70% of the time. The startup has over 330,000 users and says it has "years" of runway. Planned uses for new funding include scaling its machine-learning stack, deploying more advanced search technologies, and building AI systems to organize forum-based product knowledge. Vetted currently monetizes via affiliate links and says it will not monetize user data, collecting only anonymized, aggregated search-performance metrics.

Total raised

$14M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2022