BNTO combines rental, retail, and resale in a single service it calls “omni-consumption.” Subscribers pay from $98 per month to choose six styles that arrive in a reusable, cube-shaped bag; they can wear, return, or purchase items at dynamically discounted prices of up to 75 percent off. The experience is driven by ALMA.AI, BNTO’s proprietary end-to-end fashion operating system that integrates product lifecycle, inventory, pricing, and warehouse management data to decide whether a customer should rent, buy new, or buy secondhand. A new consumer-facing AI stylist named “Maya” further personalizes selections based on factors such as location, weather, price elasticity, and live inventory levels. The 30-person startup maintains operations in New York and Los Angeles and plans to expand its warehouse footprint. By offering flexible access models, the company aims to reduce fashion waste, lower return rates, and capture value lost in traditional discount cycles.

Total raised

$23M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2025