VICIO, founded in Barcelona in 2020 by Aleix Puig and Oriol de Pablo, operates a digital-first burger brand focused on premium burgers cooked to specific orders and sold primarily through delivery apps. The company has positioned itself as a leader in the premium burger segment on the Glovo app and has used community-based marketing to drive growth. Its marketing campaigns — for example a launch in Madrid with Jessica Goicoechea — boosted home orders in Madrid and Barcelona by 40% and generated an Instagram video with over one million views. To date VICIO has sold over 2 million burgers and closed 2022 with turnover of €20 million, a fivefold increase year-over-year, and reports annual growth of more than 100%. The brand currently operates 15 branches across Barcelona and Madrid and plans rapid expansion to Spain's main cities within three months. VICIO intends to use new funding to hire talent, improve processes and technology, and continue refining its product and customer experience.

Total raised

$19M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2023