Videology is a New York, NY–based provider of converged TV and video advertising software. Its platform enables agencies, advertisers and media companies to manage, measure and optimize digital video and TV advertising. The company was founded in 2007 by CEO Scott Ferber. Videology is backed by investors including Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures and Valhalla Partners. It operates globally with offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and Tokyo and maintains sales teams across North America. In September 2017 Videology received an $80m international credit facility. Videology operates a video platform that enables brands, agencies and media companies to plan, serve, manage and monitor video-ad campaigns with TV-style specifications alongside digital targeting, optimization and analytics. The company has evolved from an ad server and content network into a video advertising marketplace and has begun expanding into the supply side by providing publishers with video content. Since its 2007 founding, Videology has grown to operate in 12 countries and runs campaigns for about 900 brands annually, reporting a three‑year CAGR of 190 percent. The business draws revenue from multiple arms of its platform and marketplace efforts. Management says the new capital will be used to ramp international growth and invest in technology infrastructure and services. The round brings the company’s total outside investment to roughly $121 million. TidalTV, launched in 2007 and based in Baltimore, develops video ad optimization technology that helps advertisers deliver ads to target demographics. Its core product enables campaigns targeted to specific age/gender segments or audiences with demonstrated brand affinity. The technology is deployed across online video, mobile video and television. The company has raised more than $30M in a financing led by New Enterprise Associates, bringing total funding to $61M. The new funding will be used to expand TidalTV’s technology into global markets and to deploy its ad-targeting technology into new multi-screen applications. TidalTV intends to serve advertisers, media agencies and publishers with these expanded offerings.

Total raised

$170M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Aug 2017