• Videology

  Participated · Debt Financing · Aug 2017

  Videology is a New York, NY–based provider of converged TV and video advertising software. Its platform enables agencies, advertisers and media companies to manage, measure and optimize digital video and TV advertising. The company was founded in 2007 by CEO Scott Ferber. Videology is backed by investors including Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures and Valhalla Partners. It operates globally with offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and Tokyo and maintains sales teams across North America. In September 2017 Videology received an $80m international credit facility. Videology operates a video platform that enables brands, agencies and media companies to plan, serve, manage and monitor video-ad campaigns with TV-style specifications alongside digital targeting, optimization and analytics. The company has evolved from an ad server and content network into a video advertising marketplace and has begun expanding into the supply side by providing publishers with video content. Since its 2007 founding, Videology has grown to operate in 12 countries and runs campaigns for about 900 brands annually, reporting a three‑year CAGR of 190 percent. The business draws revenue from multiple arms of its platform and marketplace efforts. Management says the new capital will be used to ramp international growth and invest in technology infrastructure and services. The round brings the company’s total outside investment to roughly $121 million. TidalTV, launched in 2007 and based in Baltimore, develops video ad optimization technology that helps advertisers deliver ads to target demographics. Its core product enables campaigns targeted to specific age/gender segments or audiences with demonstrated brand affinity. The technology is deployed across online video, mobile video and television. The company has raised more than $30M in a financing led by New Enterprise Associates, bringing total funding to $61M. The new funding will be used to expand TidalTV’s technology into global markets and to deploy its ad-targeting technology into new multi-screen applications. TidalTV intends to serve advertisers, media agencies and publishers with these expanded offerings.

• Altitude Digital

  Led · Equity · Apr 2015

  Altitude Digital launched Arena, a customizable, self-serve supply-side platform (SSP) for managing video ad inventory. Arena is designed to let publishers build direct relationships with demand-side platforms, create private marketplaces and ad exchanges, and retain control over policy and brand safety. The company positions Arena as a way for high-end publishers to avoid commoditization of their inventory by large ad-tech platforms. Altitude emphasizes its independence: it sells only the ad server technology, does not sell advertising, and does not charge additional fees beyond ad serving. The company claims Arena can increase publisher margins by as much as 40 percent. Altitude says it has poured $20 million into Arena and has raised $17.5 million in new equity and debt financing from Multiplier Capital and Bridge Bank (a division of Western Alliance Bank). The company is one of the top 10 video ad properties in the U.S., according to comScore. Altitude Digital is a video supply-side platform (SSP) that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Led by CEO and founder Jeremy Ostermiller, CTO Manny Puentes, and CFO Brad Downes, the company delivers technology for publishers and advertisers. The company plans to use the $30M financing from FastPay to further develop its SSP with emphasis on data capabilities and expanded mobile advertising support for publishers. It also intends to grow its international presence and supply. Altitude Digital is based in Denver, Colorado, and has offices in Los Angeles, New York and San Francisco. The company previously raised $15M in growth financing and has been profitable since its launch in 2009. Altitude Digital is a Denver, Colorado-based company that has built an online display, video and mobile advertising marketplace. The company is led by CEO and founder Jeremy Ostermiller and maintains offices in San Francisco, New York, Los Angeles and Salt Lake City. In April 2014 it secured a $7M credit facility from Silicon Valley Bank. The financing will help the company nearly double its workforce and accelerate the number of publishers leveraging its platform and tools. Altitude previously raised a growth capital equity financing from Mercato Partners in December 2012. The company intends to use the capital to expand its team and grow publisher adoption of its marketplace. Altitude Digital builds online display and video advertising technology, operating a Supply Side Platform (SSP) and the Visualtising video division. Its platform optimizes ad space and automates ad operations to maximize publisher revenue and reduce operational costs. The company processes an average of 12 billion impressions per month and provides yield optimization for clients globally. Altitude plans to use recent capital for key marketing initiatives, new customer acquisition, and expansion of its technology platforms. Mercato Partners highlighted Altitude's technology and execution, and will add Alison Wistner and Greg Warnock to the company's board. Founded in 2009 and headquartered in Denver, Colorado, Altitude positions itself as a leader in online video advertising.

• RockYou

  Led · Equity · Jul 2014

  RockYou operates an in-game video advertising platform that delivers targeted video ads within games. Founded in 2005 and based in San Francisco, the company is led by CEO Lisa Marino. Its platform currently delivers over 1 billion impressions a month. Over the past 12 months RockYou expanded its games portfolio with titles acquired from Disney (Kitchen Scramble, Words of Wonder, City Girl, Gardens of Time) and Kabam (the Facebook and web versions of Kingdoms of Camelot and Dragons of Atlantis). The company plans to use new funding to grow and diversify its audience through partnerships with established game developers and to further expand its mobile offerings. RockYou has shifted from social-game development to operating as a mobile-game publisher and in-game ad network, acquiring aging social and mobile titles rather than developing original games. The company has bought around a dozen apps and games over the past year to assemble a premium game inventory. Those acquisitions have grown its gamer network to roughly 75 million players. RockYou says it has more than doubled revenue year-over-year. The core product is the company’s video ad inventory and the player network it can offer to marketers. Management plans to use new capital to fund further acquisitions to bolster appeal with brands and expand its ad reach. RockYou develops and acquires social networking and mobile applications and operates an advertising platform that serves ads to its own and third-party apps. The company works with game developers throughout Asia to monetize, license, and publish games globally and has been expanding its presence through a joint venture, RockYou Asia, which builds social and mobile entertainment apps including RockYou Battle Monsters, Umajin RockYou, Usaru Biyori, Crime World, Hug Me, and Speed Racing. RockYou says there are 280 million monthly users of apps it owns directly or has advertising relationships with. In the latest financing, SoftBank invested $10 million and RockYou acquired a majority of the shares in RockYou Asia. This latest investment follows a $50 million raise last November and brings RockYou's total funding to $127 million. The company previously suffered a data breach that exposed over 32 million user accounts and was hit with a class action lawsuit over security practices. RockYou builds and acquires social networking applications and operates an ad platform that serves ads to its own and third-party apps. The company also pursues in-game offers and is experimenting with paid user engagement like watching/responding to videos and nonprofit partnerships. RockYou reports 213 million monthly users across apps it owns or has advertising relationships with. It plans product launches such as a MySpace virtual goods app called Gifts By RockYou. Financially, the company has reported rumored revenues of $30–$40 million per year. RockYou launched in November 2005 and has raised significant venture capital to fuel growth. RockYou builds social-networking widgets and applications for platforms like Facebook and OpenSocial. Its widgets are seen by 87.5 million people per month across the web and generate about 2.7 billion pageviews monthly, which it monetizes by selling social-networking advertising against that inventory. RockYou's OpenSocial applications have been installed 10 million times. The company faces intense competition with Slide, with rapid feature copying and a 'brutal' rivalry shaping product focus. The immediate operational challenge noted in the article is improving ad engagement — getting more people to click on its ads. Financially, RockYou has raised $51.5 million to date, including the newly announced round.

No current team members are available.