Virtuall builds a platform that connects brands, 3D channels and data to distribute virtual brand products from a central hub, enabling one-click brand asset distribution into games and social channels. The product is designed to help fashion brands engage digital-native customers and mirror digital lifestyles through games, digital value and immersive technology. The startup plans to use its recent funding to improve platform experience, speed delivery through automation, scale sales, and expand its team in Denmark, Latvia and Italy. Virtuall has opened a European office in the fashion industry and aims to lower technological barriers for enterprises entering virtual channels. Founders Jonas Wallengren, Felix Wigand, Markus Helle Pettersson and Nauris Dorbe started the company in 2022 during an Antler residency and bring entrepreneurial experience in digital transformation and lifestyle brands. The company cites market research that forecasts large opportunity sizes for the metaverse and extended reality, positioning its product toward growing demand from Gen Z and immersive retail experiences.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2023