• Cloov

  Led · Equity · Jun 2026

  Cloov, founded by Chiara Airoldi and Olimpia Santella, launched Uplyst, a software designed to help SMEs publish and manage product listings across multiple online marketplaces. Uplyst uses artificial intelligence and generative capabilities to analyze products, create or import catalogs, and adapt titles, descriptions, and categories to each marketplace's rules. The platform integrates traditional channels such as eBay, Amazon and TikTok Shop as well as next-gen marketplaces, social commerce, AI assistants and automated buying agents. Cloov positions Uplyst as a conversational, self-managed service-as-a-software that reduces the need for configured interfaces or workflows and aims to behave like a scalable dedicated team. The company plans to use new funding to broaden marketplace integrations and add features that further automate sales management and reduce publication errors and duplicate listings. The article notes the appointment of Matteo Tritto as CTO and late co-founder to drive the technical realization of these plans.

• Virtuall

  Led · Seed · Nov 2023

  Virtuall builds a platform that connects brands, 3D channels and data to distribute virtual brand products from a central hub, enabling one-click brand asset distribution into games and social channels. The product is designed to help fashion brands engage digital-native customers and mirror digital lifestyles through games, digital value and immersive technology. The startup plans to use its recent funding to improve platform experience, speed delivery through automation, scale sales, and expand its team in Denmark, Latvia and Italy. Virtuall has opened a European office in the fashion industry and aims to lower technological barriers for enterprises entering virtual channels. Founders Jonas Wallengren, Felix Wigand, Markus Helle Pettersson and Nauris Dorbe started the company in 2022 during an Antler residency and bring entrepreneurial experience in digital transformation and lifestyle brands. The company cites market research that forecasts large opportunity sizes for the metaverse and extended reality, positioning its product toward growing demand from Gen Z and immersive retail experiences.

No current team members are available.