Vistar Media provides programmatic technology for digital out-of-home, offering a global demand‑side platform (DSP), supply‑side platform (SSP), device and content management software (Cortex) and an ad server. Its software powers advanced digital signage networks including Coinstar, GSTV, Octopus, Pursuant Health, Redbox, Topgolf, Vibenomics, Volta and Zoom Media. Vistar focuses on enabling buyers to leverage data, optimize yield across direct and programmatic revenue streams, and prove ROI through measurement across KPIs. The company partners with data and measurement providers to deliver forecasting and data‑driven planning tools. Vistar plans to use the funding to fuel product innovation, accelerate international expansion and strengthen its balance sheet. It was founded in 2012 and is headquartered in New York, NY. Vistar Media offers a programmatic real-time bidding platform for digital out-of-home advertising, enabling ads on internet-connected screens in stores, malls, restaurants, bars and other public locations. The company aggregates inventory and data to make DOOH buying more targetable and predictive, with the ability to target demographics as well as geographic areas and ZIP codes. Vistar reports having 80,000 unique locations and 8 billion impressions available in its inventory. A number of brands and agencies have already used the platform to target regions and ZIP codes. The founding team includes Michael Provenzano and Mark Chadwick, veterans from Invite Media, and Jeremy Ozen from Goldman Sachs’ European Special Situations Group. With the platform built and inventory in place, Vistar is focused on hiring sales and business development staff to drive advertiser adoption. Vistar Media operates a platform that allows buyers to plan, execute and analyze place-based media campaigns through a single interface. The product consolidates campaign planning, execution, and analytics for place-based media buyers. The company is led by an Invite Media co-founder and former chief architect. According to an SEC filing, Vistar Media raised $150,000 last month. The article does not provide additional operating metrics such as revenue or user counts. The article does not describe future product plans or detailed financial terms.

Total raised

$32M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2021