Lamar Advertising
5321 Corporate Blvd., Baton Rouge, LA, 70808, United States
Overview
Lamar Advertising Company is an outdoor advertising company in the United States. The Company operates in the advertising segment. The Company sells advertising on billboards, buses, shelters, benches and logo plates. It operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays. It sells its advertising space on two types of billboards: bulletins and posters. The Company also sells digital billboards, which are located on traffic arteries and city streets. The Company sells advertising space on logo signs located near highway exits. As of December 31, 2012, the Company owned and operated over 144,000 billboard advertising displays in 44 states, Canada and Puerto Rico, over 115,000 logo advertising displays in 22 states and the province of Ontario, Canada, and operated over 34,000 transit advertising displays in 15 states, Canada and Puerto Rico.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 4
Sector focus
- Advertising
- Brand Marketing
- Marketing
- Outdoor Advertising
- Travel
Investment portfolio
- Vistar Media
Led · Series B · Jul 2021
Vistar Media provides programmatic technology for digital out-of-home, offering a global demand‑side platform (DSP), supply‑side platform (SSP), device and content management software (Cortex) and an ad server. Its software powers advanced digital signage networks including Coinstar, GSTV, Octopus, Pursuant Health, Redbox, Topgolf, Vibenomics, Volta and Zoom Media. Vistar focuses on enabling buyers to leverage data, optimize yield across direct and programmatic revenue streams, and prove ROI through measurement across KPIs. The company partners with data and measurement providers to deliver forecasting and data‑driven planning tools. Vistar plans to use the funding to fuel product innovation, accelerate international expansion and strengthen its balance sheet. It was founded in 2012 and is headquartered in New York, NY. Vistar Media offers a programmatic real-time bidding platform for digital out-of-home advertising, enabling ads on internet-connected screens in stores, malls, restaurants, bars and other public locations. The company aggregates inventory and data to make DOOH buying more targetable and predictive, with the ability to target demographics as well as geographic areas and ZIP codes. Vistar reports having 80,000 unique locations and 8 billion impressions available in its inventory. A number of brands and agencies have already used the platform to target regions and ZIP codes. The founding team includes Michael Provenzano and Mark Chadwick, veterans from Invite Media, and Jeremy Ozen from Goldman Sachs’ European Special Situations Group. With the platform built and inventory in place, Vistar is focused on hiring sales and business development staff to drive advertiser adoption. Vistar Media operates a platform that allows buyers to plan, execute and analyze place-based media campaigns through a single interface. The product consolidates campaign planning, execution, and analytics for place-based media buyers. The company is led by an Invite Media co-founder and former chief architect. According to an SEC filing, Vistar Media raised $150,000 last month. The article does not provide additional operating metrics such as revenue or user counts. The article does not describe future product plans or detailed financial terms.