Visto, offered by NYC-based ad-tech firm Collective, is a data-driven enterprise advertising hub and digital advertising network. The platform unifies digital advertising efforts by integrating demand-side platforms (DSPs), exchanges, supply-side platforms (SSPs) and other ad-tech partners into one interface. Marketers can use Visto to manage, track and optimize media buys across various screens and formats while preserving the option to plug in existing or new technology stacks. Founded and led by CEO Joe Apprendi, Collective built Visto to help enterprises streamline programmatic buying and gain holistic insights. The newly raised capital will be applied to further develop and expand the Visto product. No user, revenue or other operating metrics were disclosed in the article.

Total raised

$34M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2016