Vital Insights offers a cloud-based customer experience management solution for the automotive industry, centered on its flagship product Foresight™. Foresight is deployed across roughly 4,000 dealerships and used by about 125,000 enterprise users, covering brands including Mercedes-Benz, Maserati, Jaguar Land Rover, Volkswagen, BMW, Audi and Infiniti. The company has been cash-flow positive since 2008 and reported 30% revenue growth in the first half of 2012. Vital Insights competes with incumbents such as J.D. Power and has moved from initial implementations with luxury brands into the mass market. The business is Canada-based, employs 61 people and plans to hire up to 30 more. Management intends to expand internationally, with plans to enter Asia in early 2013.

Total raised

$20M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2012