Vtion Digital Analytics is a digital consumer behavior intelligence platform founded in 2018 by Manoj Dawane that gathers zero-party data from an opt-in, GDPR-compliant paid panel. The company has built a panel of 40,000 consumers in India, which it says proportionately represents about 300 million people, and collects more than 24 million lines of data per day from over 1,200 apps in real time. Using data-science technologies, VTION provides brands with app-usage and content-consumption insights, personalization opportunities, cross-tabs, and enables activation of audience segments on ad networks via DMPs. In June 2022 Vtion raised $1.3M in fresh funding led by Gurgaon-based YourNest Venture Capital. The company plans to use the funds to accelerate India growth by scaling its advertising activation strategy and enhancing its panel while driving global market expansion. The company's legal name is Vidhi Techinnovation Opportunities Network Private Limited and it is based in Haryana, India.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2022