Walker & Company Brands makes health and beauty products for people of color, best known for the Bevel razor line. It operates an online subscription business and reports more than 95% of customers continue to come back each month. Though sold only domestically, the company has organically gained customers in 15 countries. Walker & Co. combines product design and technology to simplify delivery and is hiring engineers and customer success staff to scale. The company raised a $24M Series B, bringing total funding to $33.3M, and is expanding retail distribution via a Target in-store and online rollout for Bevel in early 2016. Founder Tristan Walker, formerly of Foursquare and an EIR at Andreessen Horowitz, emphasizes customer feedback and brand building; a group of celebrity investors is positioned to help broaden reach. Walker & Co. is a consumer products brand founded by Tristan Walker that focuses on solving grooming and beauty problems faced by people of color. Its first product, Bevel, is an end-to-end shaving system designed for coarse, curly hair. The company follows a direct-to-consumer approach through its own site and emphasizes content and education via its Bevel Code site and a partnership with Complex. Walker & Co. plans to develop additional products and will use funding to support research and development for the next launches. The company is also focused on expanding distribution beyond its current channels, improving fulfillment, and making products available offline and outside the U.S., with help from strategic partners.

Total raised

$31M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2015