Wanelo is a niche social shopping site that focuses exclusively on products, aiming to distill the Pinterest experience into a commerce-oriented feed. Users post product URLs, tag categories, add price and details, and can follow Facebook friends as well as top site users to personalize their feeds. Since launching in 2010 the site has accumulated about 1.3 million products from roughly 24,000 stores and reports over 100,000 products saved daily; the average user spends about 16 minutes on the site and the startup has more than 100K Facebook fans. Founder Deena Varshavskaya says concentrating solely on products yields higher purchase intent and a clearer path to monetization, though she declined to detail a definitive business model. Varshavskaya also ruled out affiliate links as the company’s model. The product-centric curation and measured engagement metrics are presented as the company’s competitive thesis for driving revenue.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2012