WATI provides a customer engagement and sales CRM built on the WhatsApp for Business API, offering a collaborative team inbox, smart routing, canned responses, data tagging, analytics, low-code workflows and chatbots. The platform integrates with tools like Zoho, Shopify and Google Sheets and enables personalized notifications and automation for non-technical businesses. WATI reports more than 6,000 customers across 75 countries and powers high-volume campaign messaging for e-commerce and edtech clients. Founders Bianca Ho and Ken Yeung launched WATI in 2020 after building enterprise digital assistants together and designed the product for SMB self-service and low-code automation. The company is headquartered in Hong Kong and Malaysia and is using its recent funding to hire and invest in its product stack and expand go-to-market efforts in emerging markets.

Total raised

$23M

Funding rounds

1

Latest round

Series B

Latest activity

Oct 2022