Wewell is a technology startup whose mobile application scans and evaluates the composition of cosmetics, using a database of ingredients and dermatologist‑designed questionnaires to create personalized skin profiles. The app can recognize more than 550,000 cosmetic products and detect around 27,000 ingredients. It has roughly 250,000 registered users who use the platform to avoid unsuitable products and find items that match their skin. Users complete a profile at registration and an algorithm evaluates product suitability based on scientifically grounded ingredient information. Wewell aims to reduce the negative impact of inappropriate cosmetics on both consumers and the environment. The company plans to expand to additional markets and to launch an integrated marketplace to connect users directly with cosmetics e‑shops.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2023