WhatFix offers a digital adoption platform that lays interactive, in-app tutorials and guidance on top of desktop and web applications to support onboarding, suggested actions, and self-service support. The product covers roughly 750 apps and draws on a database of tens of thousands of pages of documentation to surface single-line answers inside applications. The company reports over 10 million users and about 700 customers, including Shell, Microsoft, Schneider Electric, Cisco, and the EU’s European Centre for Disease Prevention and Control. WhatFix says its annual recurring revenue grew 4.5x year-over-year this year, driven by sales of its software-as-a-service plans, and newer connectors and a monitoring dashboard now represent about 15% of revenue. The company has doubled its workforce to over 960 employees and opened offices in Singapore, Germany, Australia, and India. Looking ahead, WhatFix plans strategic acquisitions and product development and is experimenting with AI-driven automated “agents” that can take actions inside certain apps. Whatfix builds a digital adoption platform that delivers chatbot-style guidance and AI-driven suggestions via browser overlays or low-code integrations to help employees use web and enterprise applications. The platform supports multilingual and multi-device use, low-code embedding, user tracking, and deeper integrations with apps; the company aims to expand mobile and local-app support. Whatfix says its assistants can boost productivity, cut training time and costs, reduce support tickets, and improve data accuracy. It serves about 500 global customers, with roughly 75% of revenue from the U.S. and 18% from Europe. Revenues in the last six months have been growing at a rate of 100% quarter-on-quarter. The market is crowded with competitors like WalkMe, Pendo, Apty, Userlane and Applearn, and Whatfix plans to use new funding to expand its platform and hire talent to meet demand. Whatfix provides a Digital Adoption Platform used by enterprises to drive digital adoption, realize user productivity, and improve user experience across desktop, mobile and web applications. The company plans to invest in product innovation with enhanced functionalities that unify the employee experience, simplify enterprise-wide search across fragmented content repositories, and increase productivity via workflow automation, personalization and BOT-based data entry. With the new funding, Whatfix intends to accelerate product development and expand into markets such as Europe and Australia. Founded in 2014 and led by CEO Khadim Batti and CTO Vara Kumar, Whatfix operates from San Jose, California and has six global offices. The company employs about 230 people and serves over 500 global customers, including Automation Anywhere, Experian, Grifols and Cardinal Health Canada. The latest fundraise is positioned to support the company’s product and geographic expansion plans. Whatfix layers on top of web-based enterprise applications to deliver contextual and real-time guidance, continuous on-demand training, and proactive self-service support. The platform helps companies simplify onboarding, training, and support while gathering usage insights to drive more effective software use. Whatfix positions itself to improve employee productivity and accelerate return on enterprise software investments. The company estimates the digital adoption market for enterprise application software at roughly US$8 billion and reported customer-base growth of more than 400% year-over-year, adding customers such as Cardinal Health Canada, CNA Financial, BMC Software, Sophos, and ManpowerGroup NL. Whatfix plans to expand further into the U.S. and global markets and to grow marketing, sales, and R&D teams in the U.S. and India while continuing to deliver innovation to its Fortune 1000 customers. It also maintains partnerships with firms like Wipro, Infosys Finacle, iCertis, and Bullhorn to broaden its reach. Whatfix is a Sunnyvale, CA–based B2B SaaS Performance Support platform led by CEO and co-founder Khadim Batti. Its core product delivers real-time interactive, in-app guidance and contextual help so users can complete tasks without referring to multiple resources. The platform has been adopted by hundreds of businesses, including HP, AAA, Booking.com (The Priceline Group), NASA, CNA Financial and Wyndham Worldwide. Whatfix completed a $3.5M Series A financing in which Stellaris Venture Partners led the round. The company has raised $5M in total funding and will use the capital to strengthen R&D and expand its global presence. In conjunction with the funding, Alok Goyal from Stellaris Venture Partners will join Whatfix's board.

Total raised

$263M

Funding rounds

5

Latest round

Series E

Latest activity

Sep 2024