Whatnot is a live commerce marketplace launched in 2019 that connects buyers and sellers through live-streamed auctions and sales. The platform has expanded from a collectibles focus into hundreds of categories, including trading cards, designer goods and fresh food. Whatnot has crossed one billion orders on its platform and has grown significantly since its Series C in 2021. The company has raised about $1.5 billion in total funding to date, culminating in the $545 million Series G that values it at $20 billion. Whatnot has faced scrutiny over gambling-like spending on the platform and says it bans raffles and lotteries and enforces seller controls. Company leadership has discussed careful management of valuation and signaled a preference to remain private as long as practical while preparing for the possibility of an eventual IPO.

Total raised

$1.5B

Funding rounds

9

Latest round

Series G

Latest activity

Aug 2026