WhereIsMyTransport builds detailed maps of formal and informal public transport networks and uses that data to power consumer and enterprise journey-planning and analytics products. It licenses transport network data to governments, development finance institutions, NGOs, operators and third-party developers for research, analytics, insights and solutions. The company launched a consumer product, Rumbo, in Mexico that has more than 100,000 users and delivers over 750,000 real-time network alerts. WhereIsMyTransport has mapped 41 cities across 28 countries and has completed data projects in Mexico City, Lima, Bangkok, Gauteng and Dhaka, with an established presence in South Africa and Mexico. The team says it plans to launch Rumbo in Lima later this year. Clients include Johannesburg’s Gautrain, Transport for Cape Town, Google, the World Bank and WSP. WhereIsMyTransport specialises in mapping formal and informal public transport networks across emerging markets. Its integrated mobility API uses proprietary algorithms and features designed for the complex transit networks found in those cities. The company has mapped 34 cities in Africa, is mapping cities in India, Southeast Asia and Latin America, and its platform contains more than 750,000 km of routes in 39 cities. WhereIsMyTransport collects diverse transport data and turns it into usable information for planners, operators and commuters—summed up as making “the invisible visible.” The startup positions its products to address mobility challenges that disproportionately affect poor and fast-growing urban populations and to support social and economic development. The company plans further international expansion supported by new strategic investment and partnerships. WhereIsMyTransport collects and provides access to public transport data and offers journey-planning services via an open integrated mobility data platform. The firm aggregates data from more than 30 major cities, including Johannesburg, Cape Town and Durban. Originally founded in 2008 in Cape Town, the company relaunched in 2015 and now operates from Cape Town and London. It is expanding into India, Southeast Asia and Latin America, and carried out data collection in Mexico City last year. The company underwent staff retrenchments in late 2017 but described itself as being in an expansion stage; a March visit observed roughly 20–30 staff at work. Management did not disclose whether the company is generating revenue. As of this raise the firm has reported total funding of $5.8 million.

Total raised

$24M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2021