WILDE produces flavored chips that deliver 10 grams of protein per serving using chicken breast, egg whites and bone broth. The portfolio includes Buffalo, Barbeque, Chicken & Waffles, Himalayan Pink Salt, Sea Salt & Vinegar, Nashville Hot and Spicy Queso. Its products are sold in roughly 20,000 doors, including Whole Foods, Kroger, Walmart, Costco and Target, and the company is focusing on deepening distribution at select retailers such as Whole Foods, Target and H-E-B. WILDE reports that approximately 70% of Costco customers who buy the product are female, and it has observed children eating flavors like Chicken & Waffles and Buffalo. The company is positioning itself around “snacks with substance” and is being cautious about growth to align with retailers emphasizing protein. WILDE plans to use new funding for brand-awareness activities, demos at Costco and sponsorships of athletic events like Tough Mudder.

Total raised

$20M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2024