Willicroft is an Amsterdam-based foodtech startup that makes plant-based, bean-based cheese alternatives and spun out of a UK-based dairy farm. The company says its bean-based range produces up to five times less CO2 than the dairy alternatives it replaces and has recently secured B Corp status. Willicroft emphasizes helping farmers transition to sustainable production by enabling a local supply chain without monocropping or highly processed ingredients. The startup aims to become the world’s first net positive plant-based cheese company and focuses on taste and nutrition in its products. With €2 million of fresh funding, Willicroft plans to expand its branded range into the UK, Germany and the Nordics and to bring in senior hires to accelerate product evolution and market entry. Willicroft, founded in 2018 by Brad Vanstone, is an Amsterdam-based craft producer of plant-based cheeses sold under the This is Not Cheese range. The brand initially used cashews as its base and has more than doubled its range yearly. After rollouts into the Netherlands and Belgium in 2020, Willicroft expanded into the UK the following October. The company is experimenting with beans and pulses to lower emissions, reduce processing and transport, and enable transitional farming projects to help dairy farmers convert land. Willicroft is applying to become a B Corp and plans to expand its points of sale and product range. No financial totals or instruments for the recent investment are disclosed in the article.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

May 2022