Willow is a Mountain View, California–based FemTech company that makes the Willow Wearable Breast Pump, an in-bra, fully spill-proof wearable breast pump. Led by CEO Laura Chambers, the device eliminates tubes, cords and dangling bottles and is designed to allow mothers to pump quietly and move freely. The company raised an additional $26.8M in a Series C extension, bringing its total Series C investment to $81.8M. Willow intends to use the funds to invest in new products, expand its international presence and grow brand awareness. The funding is intended to support further product development and broader market reach. Willow builds a wearable, mobile breast pump designed to make pumping more efficient, comfortable, and discreet. The company reported increased sales in 2020 and installed Laura Chambers (formerly of eBay and Airbnb) as CEO. With new capital, Willow plans to expand its product line beyond the breast pump and to develop additional hardware and software to support mothers. Management expects to bring new products to market in 2021 and to expand its footprint into international markets. Willow has raised $155 million to date, placing it among the upper echelon of women’s health investments. Frost & Sullivan estimates the femtech market at just over $1 billion with a 12.9% growth rate, providing market context for the company’s opportunity. Willow is a Mountain View, Calif.-based developer of an in-bra wearable breast pump. Led by President and CEO Naomi Kelman, the company offers quiet wearable pumps that leverage patented technology to mimic a baby’s continuous suction and tuck discreetly into a bra without cords, dangling bottles or loud noises. The company recently launched Container, which gives mothers the option to pump and pour with the Container or pump and store with spill-proof Milk Bags. Willow raised an additional $20M in funding, bringing total capital raised to date to $100M. The company intends to use the funds to accelerate product development and further expand into retail, insurance and international channels.

Total raised

$102M

Funding rounds

3

Latest round

Series C

Latest activity

Apr 2021