Williow offers an AI-driven social media content tool paired with a monthly human coaching service aimed at SMBs and solopreneurs. Its product bundles idea inspiration, industry news feeds, influencer content scraping and a metrics feature called The Social Health Score that rates consistency, content mix, and employee engagement. Founded in 2018 and based in Belgium, the company targets professionals who want to maintain a social presence without running their channels full time. Williow reports a customer base of “hundreds and hundreds,” with roughly 70% of users in Europe and 30% in the US, and particular interest from accounting, HR, and legal professions. The startup has raised approximately €3 million to date and recently closed a €1.5 million funding round. The new capital will be used to further develop the platform’s offerings and expand its international presence.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2021